Demonstrating expertise in the creative realm for over a decade now, Farah had the privilege to work with renowned international agencies such as Leo Burnett and Ogilvy.
Innately interested about everything related to creative work and all the process that comes with it, and super curious about how culture shapes brands. She loves the challenge that comes with problem solving and the source of motivation it brings with it, and thrives on inspiring brands to prosper through creative perspectives and strategic approaches.
She believes in keeping it simple, as simple makes it more memorable. Her work has been recognised in international and regional shows such as Cannes Lions International Festival of Creativity, Dubai Lynx, Effies, Loeries, MadStars, and more.
Contact
Farah.abouchacra@gmail.com
EXPERIENCE
CREATIVE DIRECTOR | WEBEDIA GROUP
ASSOCIATE - CREATIVE DIRECTOR | BIGTIME CREATIVE SHOP | 2024
- Collaborated with cross-functional teams, including account management and strategy, to ensure alignment and maximize campaign effectiveness.
- Spearheaded innovative brainstorming sessions that fostered a creative culture and encouraged out-of-the-box thinking among team members
Mentored junior creatives, providing constructive feedback and facilitating professional development opportunities to enhance their skills and contributions
- Successfully managed multiple high-profile projects simultaneously, ensuring timely delivery within budget constraints while maintaining the highest quality standards
- Successfully led and won several key pitches, securing new business partnerships for the agency
ASSOCIATE CREATIVE DIRECTOR | LEO BURNETT | 2022 - 2024
- Leading an amazing creative team from concept creation to completion while making sure that end result is a delight to both client and peers
- Provided creative solutions resulting in increased brand love and brand awareness
- Elevated brand image by directing concepts and art direction of all creative materials
- Played a key role in campaigns that left long lasting impressions
- Achieved marketing and strategic goals resulting in clients’ satisfaction
- Achieved marketing and strategic goals resulting in clients’ satisfaction
- Provided vision and guidance to the creative team that now shares the same passion
SENIOR ART DIRECTOR || Leo Burnett | Ogilvy | 2018 - 2022
- Developed and executed creative concepts and campaigns Played a key role in acquiring new clients
- Led and oversaw the work of art directors and designers
- Led and oversaw the work of art directors and designers
ART DIRECTOR | Rizk Group | 2015 - 2018
SENIOR GRAPHIC DESIGNER || GRAPHIC DESIGNER | 2012 - 2015
SKILLS
- Team leadership and management
- Conceptual thinking
- Creative strategy development
- Overall vision on campaigns’ platforms & look and feel
- Conceptual thinking
- Creative strategy development
- Overall vision on campaigns’ platforms & look and feel
AWARDS
Cannes Lions | WARC | Lynx | MadStars | Cresta | Effies | Loeries
Thank you!