A creative executive with more than a decade of experience shaping brands, campaigns, and creative ecosystems across regional and global markets.
Having held leadership roles within internationally recognised networks including Webedia, Leo Burnett and Ogilvy, she has led multidisciplinary teams in delivering work that bridges strategic thinking, cultural relevance, and creative excellence.
Her approach is rooted in a simple belief: most powerful ideas are often the simplest.
Throughout her career, her work has been recognised by leading international and regional award shows, including Cannes Lions, Dubai Lynx, Loeries, MadStars & more.
Contact
Farah.abouchacra@gmail.com
THE JOURNEY
Sr. CREATIVE DIRECTOR | WEBEDIA GROUP
ASSOCIATE - CREATIVE DIRECTOR | BIGTIME CREATIVE SHOP | 2024
- Collaborated with cross-functional teams, including account management and strategy, to ensure alignment and maximize campaign effectiveness.
- Spearheaded innovative brainstorming sessions that fostered a creative culture and encouraged out-of-the-box thinking among team members
Mentored junior creatives, providing constructive feedback and facilitating professional development opportunities to enhance their skills and contributions
- Successfully managed multiple high-profile projects simultaneously, ensuring timely delivery within budget constraints while maintaining the highest quality standards
- Successfully led and won several key pitches, securing new business partnerships for the agency
ASSOCIATE CREATIVE DIRECTOR | LEO BURNETT | 2022 - 2024
- Leading an amazing creative team from concept creation to completion while making sure that end result is a delight to both client and peers
- Provided creative solutions resulting in increased brand love and brand awareness
- Elevated brand image by directing concepts and art direction of all creative materials
- Played a key role in campaigns that left long lasting impressions
- Achieved marketing and strategic goals resulting in clients’ satisfaction
- Achieved marketing and strategic goals resulting in clients’ satisfaction
- Provided vision and guidance to the creative team that now shares the same passion
SENIOR ART DIRECTOR || Leo Burnett | Ogilvy | 2018 - 2022
- Developed and executed creative concepts and campaigns Played a key role in acquiring new clients
- Led and oversaw the work of art directors and designers
- Led and oversaw the work of art directors and designers
ART DIRECTOR | Rizk Group | 2015 - 2018
SENIOR GRAPHIC DESIGNER || GRAPHIC DESIGNER | 2012 - 2015
SKILLS
- Team leadership and management
- Conceptual thinking
- Creative strategy development
- Overall vision on campaigns’ platforms & look and feel
- Conceptual thinking
- Creative strategy development
- Overall vision on campaigns’ platforms & look and feel
AWARDS
Cannes Lions | WARC | Lynx | MadStars | Cresta | Effies | Loeries
Thank you!