Due the widespread corruption of the government and the Lebanese central bank, people’s deposits in US dollars in banks were frozen in 2019 only to be withdrawn at a compromised rate. So, we gave a face to those lost dollars.
The Lollar, a new currency and weapon of political action, illustrated the 6 painful symbols of financial corruption - Corrupt Border Control, Corrupt transportation System, Corrupt energy system, Corrupt waste management, Corrupt civil services, Corrupt power management system - instantly fuelling the social conversation.
Media Launch Event
Awards
1x Bronze Cannes Lions Media channels | Use of events & stunts
1x Gold Effies Marketing Disruptors
1x Gold Madstars Social & Influencer Star
1x Silver Loeries Integrated Campaign
1x Bronze Loeries Design Mixed-Media